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What is Paid Inclusion? Most search engine results are made up of two sets of results: sponsored (Pay-Per-Click) and organic. Getting a good ranking in the organic results can be a difficult and time consuming task. You need to make sure your website can be found (crawled) and read by search engine robots. Then you need to ensure that the search engine ranks your website against the search phrases and keywords you wish to be associated with. If your website scores poorly against those keywords or phrases then your website will appear low down the page order in the search results. Chances are, you'll never be found. Paid Inclusion is a way to ensure that your website is always found and read by the robot. You supply the pages that you wish to be read and how frequently you would like this to happen. As Platinum Listings pages are crawled more frequently than our standard organic results, you will receive a boost and rank higher in the search results. This is due to the freshness of the content being one of many factors in our ranking algorithm. Why bother if I use PPC? Some users prefer to click on a combination of our organic and sponsored results, whilst others prefer just our organic results. By achieving a high ranking in both, you stand a greater chance of being found and having your link clicked on. Rather than second guess what a user may prefer, why not make sure you cover all your bases? < Back |
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