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What is Pay-Per-Click (PPC)? Pay-Per-Click (PPC) enables your website to appear at the top of search engine results. How does it work? Your site appears in the results based on the price of the bid you make for a selected keyword relating to your products or services. Although you bid an amount for a keyword (i.e. 10p), you only pay that amount if someone then clicks on your listing. Imagine you're a company that sells holidays. Every time a customer searches for “cheap holiday”, you would like them to find your website. In order to achieve this, you would do the following: 1. Bid an amount for the keyword ‘cheap holiday’. 
2. Assign the keyword a title and summary (your product or service – called a listing).
3. A user types the search phrase “cheap holiday” into a search engine and then sees your advertisement on the first page.
4. The user finds your title and summary appealing and clicks on your listing. 5. The user then buys from your site, allowing you to sit back and work out your ROI1. Remember: you only pay when the user clicks on your listing. The beauty of PPC is that only people genuinely interested in your products and services will find your advertisement and click on it – now that´s targeted advertising! Of course, not all PPC products are made equal. As you´ll discover, Mirago´s Featured Sites product gives you everything you need to find new customers, and a whole lot more. 1ROI means return on investment. ROI is how successful your PPC campaign was in terms of the money you made compared to the money you invested. See our glossary for more information. < Back |
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