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01 May 2003 Mirago launches new advertiser system Mirago has today announced the launch of a new system for its current advertisers to manage their existing accounts and for further advertisers to add new ones. The system, christened M3, provides back-end support for companies that have paid for listings, where they bid on keywords to appear at the top of search results. Boasting a number of new features including a unique keyword/phrase generator and a reporting wizard, where users can set how they want their reports sent and what information is included, M3 is more than an ad management system, offering a greater interaction with advertisers. Reggie James, Head of Commercial Development at Mirago said of the new system, “We wanted to offer our advertisers the most professional service. Our previous system was struggling to cope with the number of advertisers currently using Mirago. M3 goes beyond the traditional ad management software, offering a more integrated service to our clients.” Andy Hunt, Director of Business and Marketing at Website Promotion Services said, “Mirago is great.” Mirago currently has over 1000 advertisers using its paid for search model. This number is expected to increase dramatically throughout 2002. |
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