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09 March 2004 Mirago Partners With BidRank Mirago, a provider of results for internet search engines, has today announced it has signed a new trusted pay-per-click (PPC) partner, BidRank. The new partnership will allow businesses to automate Mirago PPC campaigns from the desktop by bidding on selected keywords through the BidRank solution. PPC campaigns increase visibility for a business by ensuring that it appears at or near the top of all search engine listings. The BidRank software automates the bidding process on a company´s keywords, and eliminates overbidding by restricting bids to a maximum predetermined amount. This makes PPC campaigns easy to manage as advertisers don´t have to log into an account to perform updates. BidRank offers additional bidding rules to help make a keyword campaign as efficient and cost effective as possible. All bid management is completed by an XML feed aiding Mirago in providing an inexpensive bid management solution that is ideal for smaller businesses. Unlike other online services that charge large monthly fees to manage keywords, BidRank is available for a one-off license fee. This partnership will broaden Mirago´s appeal to its advertisers as it makes online campaigns cheaper and easier to manage. Stephen Holmes, chief executive officer for Mirago, said: “This new collaboration means that advertisers will be able to manage their various accounts easily through one tool. Pay-per-click campaigns have become increasingly popular but due to budget restrictions they don´t always appeal to smaller businesses. This software will allow these smaller companies to benefit from online advertising at an affordable cost.” Scott Roffers, president of Roffers Engineering, Inc., makers of BidRank, said: “We are excited to work with Mirago to bring its advertisers an automated solution for optimising their bidding process.” |
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