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03 June 2004 Mirago Joins Forces With Atlas OnePoint Mirago, a provider of results for Internet search engines, has today announced a new alliance with Atlas OnePoint (formerly known as GO TOAST), a leading global provider of paid search management and optimisation tools. The new relationship will give Atlas OnePoint´s online advertisers access to Mirago´s search engine as part of their overall online marketing campaign. Advertisers in over eight European markets including the UK, Germany and France will benefit from this new relationship with the option to use Mirago as part of Atlas OnePoint´s new Select 10 package, which allows their clients to choose between a variety of search engines. Stephen Holmes, chief executive officer for Mirago, said: “We welcome the opportunity to work with Atlas OnePoint and believe the relationship has given us a valuable opportunity to significantly raise Mirago´s profile in the European market.” Dave Carlson, President of Atlas OnePoint, said: “We are delighted to be working with Mirago and are pleased to add this offering to our portfolio. The expansion of our search engine partners, along with our just-announced Select 10 package, offers our clients more flexibility in their coverage and allows them to try specific engines within their existing subscription.” Atlas OnePoint enables online advertisers to manage thousands of keywords and marketing campaigns simultaneously across major domestic and international pay-per-click search engines and comparison-shopping sites. |
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