Mirago - Press

Release year:

06 December 2004 Mirago expands European reach with launch of new web indexes
29 November 2004 Mirago Reveals Reseller Partnership with Position Technologies
07 September 2004 Keeping it legal: Support for UK internet hotline continues to grow
01 September 2004 Mirago Continues March into Europe
02 August 2004 Mirago Clamps Down on Rogue Online Advertisers
16 July 2004 Mirago Partners With New Online Shopping Portal CompleteShopper.com
03 June 2004 Mirago Joins Forces With Atlas OnePoint
01 June 2004 Mirago Chooses MakeMeTop As A Worldwide Reseller
27 April 2004 Mirago Launches New Online Promotion Enabling Access to Partner Network
20 April 2004 Mirago Launches its Latest Paid Inclusion Service
13 April 2004 Mirago Expands into German Market
08 March 2004 Mirago Receives Honourable Mention At SearchEngineWatch Awards
25 February 2004 Mirago Launches Trusted Feed Program
15 February 2004 Kelkoo Case Study: Making Online Marketing Pay
02 February 2004 Businesses Fail to see Advantages of Internet Advertising

29 November 2004 Mirago Reveals Reseller Partnership with Position Technologies Mirago, a leading UK Internet search engine results provider, has today announced that Position Technologies, the leading provider of search marketing solutions, will be its exclusive European reseller for our Trusted Feeds service.

The Trusted Feed service is suited to larger websites with more than 500 pages driven by dynamic content. It gives the webmaster the advantage of direct data feeds to the leading search engines and therefore increases a company´s presence on the Internet as the results are displayed within the natural listings from searches.

The Trusted Feed service also offers control over what content is indexed, rather than having to define keywords for individual pages as it runs via an XML feed. There is no bidding mechanism or keyword manipulation and the feed is refreshed automatically every 48 hours to allow webmasters to keep content as up-to-date as possible. This is particularly useful to websites that need to update price changes or special offers on a regular basis such as e-commerce sites.

The Platinum Listings service, is a paid inclusion service that allows businesses to select daily, alternate daily, or weekly indexing of specific web pages. It therefore combines the advantages of more frequent updates of dynamic content with deeper indexing to give pages on a website the best chances of being found.

David Turner, Head of European Operations at Position Technologies, said: “We were looking for a wider spread of results in the pan-European channel for Trusted Feeds. Mirago has â€˜across the board´ European presence and partnering with them gives us the perfect opportunity to increase the use of this service.”

Both Position Technologies and Mirago´s own internal audit mechanisms ensure that Trusted Feeds listings are not displayed out of context. The results being that a company will see more targeted traffic directed to its website, helping to increase the chances of sales conversions.

Leigh Tomlinson, UK Business Development Manager at Mirago, commented: “We are extremely pleased to be associated with Position Technologies. The business is renowned for providing an excellent service and is undoubtedly a strong player in its field.”

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