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27 May 2005 Mirago launches Context Stream® Mirago increases the range of advertising products available to online marketers Partners given opportunity to include additional revenue stream to their websites ALTON, May 27, 2005 - Mirago plc, a provider of search and media related software, has announced the launch of Context Stream®, its new contextual product. Context Stream® enables Mirago content partners to display content-targeted links on their websites and puts advertisers directly in front of users specifically reading about their products or services. Context Stream®, developed by Mirago´s media division, uses a number of clever techniques to determine the content of the page. Firstly, it detects the theme of the page, along with any additional themes. Secondly, it prioritises the themes based on their coverage and then delivers adverts related to those themes. This ensures that the adverts displayed are relevant to the website´s content. Context Stream® also incorporates a number of filters to ensure that adverts are not displayed on inappropriate pages. Context Stream® uses the same pay-per-click model as Mirago Featured Sites, and advertisers are not required to manage their bids separately. Their adverts automatically appear on content partner websites carrying Context Stream®, and they can choose to opt-out at anytime. To aid advertisers in achieving maximum return on investment, Context Stream® supports Mirago´s key advertiser tools. By using Mirago Traffic Selection, advertisers can stop their adverts from appearing on partner websites that do not meet their return on investment. With Day Parting they can choose the times and days when their adverts will appear. Content partners will find Context Stream® provides their website visitors with added functionality and, in return, gives them an additional source of revenue. Partners can apply for Context Stream® by calling +44 (0)1420 592300 or emailing partners@mirago.com. “Context Stream® is an exciting new addition to our range of online advertising products” said Stephen Holmes, CEO. “Partners can be confident that they are displaying relevant adverts to users who genuinely want to see them. In return, our advertisers get their adverts right in front of an interested audience.” |
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