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12 September 2005 Mirago launches Context Stream® for German market Mirago increases range of advertising products available to German online marketers German Partners given opportunity to include additional revenue stream on their websites ALTON, September 12, 2005 - Mirago plc, a European provider of search and media related products, has announced the German launch of its highly successful contextual product, Context Stream®. The product enables advertisers to appear in front of Internet users specifically reading about their products or services based on to the content of the page. In addition, it enables Mirago content partners to earn revenue by displaying content-targeted links on their websites. Context Stream® uses a number of techniques to determine the content of the page. Firstly, it detects the theme of the page, along with any additional themes. Secondly, it prioritises the themes based on their coverage and then delivers adverts related to those themes. This ensures that the adverts displayed are relevant to the website´s content. Context Stream also incorporates a number of filters to ensure that adverts are not displayed on inappropriate pages. Context Stream uses the same pay-per-click model as Mirago Featured Sites, and advertisers are not required to manage their bids separately. Their adverts automatically appear on content partner websites carrying Context Stream, and they can choose to opt-out at anytime. To aid advertisers in achieving maximum return on investment, Context Stream supports Mirago´s key advertiser tools. By using Mirago Traffic Selection, advertisers can stop their adverts from appearing on partner websites that do not meet their requirements. With Day Parting they can choose the times and days when their adverts will appear. The product has been adopted by a number of UK content partners since its UK launch in May 2005. German content partners will find Context Stream provides their website visitors with added functionality and, in return, will give them an additional source of revenue. “Context Stream has proved an exciting new addition to our range of online advertising products in the UK” said Stephen Holmes, CEO. “We´re delighted to be able to offer the same product to the German market and we are confident it will prove equally as successful.” |
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