Press releases
Empower your advertisers and engage your users
14 May 2007
Mirago Partner with Associated Newspaper's TravelMail Network
Mirago is pleased to announce the launch of a special contextual advertising platform built and hosted by Mirago for Associated Newspaper's new TravelMail website at www.travelmail.co.uk and its associated network of sites. This new property which opened today, is a travel research engine, supported by a host of content including the online version of the Mail's travel sections.
The site provides consumers with all the information that they need in order to make their holiday decisions. A significant part of TravelMail's content will include 250 new destination guides created by the Daily Mail team, alongside user generated content tools such as picture and video uploading, hotel and destination reviews.
Mirago's Contextual Advertising platform lies at the heart of TravelMail. It renders advertising according to the content of the page and consequently generates highly qualified leads for the advertiser. As the platform includes Mirago's widely used account management systems, TravelMail advertisers can upload existing search campaigns quickly and easily. Advertisers also benefit from exposure across the network of Associated travel websites including Teletextholidays.co.uk, which reaches 12.3 million people who are actively looking for travel products.
Keith Parrish, MD of Mirago said "This is another milestone technology partnership for Mirago, where our search and contextual technology has been applied by Associated Newspapers, to offer an advanced media solution for their travel advertisers and user base. This deal epitomises the mutual benefits of our technology offerings. Rather than media owners rendering third party advertising from the 'usual' global search operators who may ultimately attempt to compete in their sector, Mirago is working with organisations such as Associated Newspapers and Yell to develop their own branded platforms which harness their existing advertisers and users."
About Mirago
Mirago Plc is a European technology company providing organic search, performance advertising and contextual technology for media companies. Commencing as a research project in 1997, Mirago was established as an independent company in 2000. All software is developed in-house, supported by a team with a background in providing sophisticated data management solutions.
During the last decade, Mirago has been at the forefront of innovation within the PPC sector, implementing a number of industry 'firsts' in its products, such as day parting and traffic source selection. The technology solutions provided to partners are proven and highly scaleable, as the platform currently processes in excess of one billion search and contextual requests per month, via a partner network spanning five European countries.
As well as providing the platform, technology partners can utilise Mirago's experienced account management teams in the UK, France and Germany, which specialise in the paid performance sector and are highly proficient in helping advertisers to optimise their online campaigns.
Please use the contact form if you would like more details about any of the releases or more background information about Mirago.