Press releases
Empower your advertisers and engage your users
11 April 2008
Yell.com launches netReach, developed in partnership with Mirago
Mirago are pleased to announce the launch of netReach by Yell.com. netReach was developed by Mirago in partnership with Yell as a platform to syndicate Yell advertisers across third party sites.
It delivers geographically and contextually relevant content on the basis of searches or the content of specific pages. The partner sites can exert a high level of control on the adverts rendered, including filtering on the basis of business classification, to prevent partners advertising competitive products or services.
The launch of netReach follows the culmination of a successful trial with network partners including Multimap and the Manchester Evening News earlier this year.
Keith Parrish the MD of Mirago, said: “The netReach project is an extension of the successful partnership which developed the paid performance products launched by Yell.com last year. netReach offers the unrivalled depth and coverage of the Yell advertiser base to selected partner sites. The versatility of the platform and speed of development is a testimony to the efficiency and performance of the underlying Mirago software modules”.
About Mirago
Mirago Plc is a European technology company providing organic search, performance advertising and contextual technology for media companies. Commencing as a research project in 1997, Mirago was established as an independent company in 2000. All software is developed in-house, supported by a team with a background in providing sophisticated data management solutions.
During the last decade, Mirago has been at the forefront of innovation within the PPC sector, implementing a number of industry 'firsts' in its products, such as day parting and traffic source selection. The technology solutions provided to partners are proven and highly scaleable, as the platform currently processes in excess of one billion search and contextual requests per month, via a partner network spanning five European countries.
As well as providing the platform, technology partners can utilise Mirago's experienced account management teams in the UK, France and Germany, which specialise in the paid performance sector and are highly proficient in helping advertisers to optimise their online campaigns.
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