Press releases
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28 January 2009
Mirago appoints White Label Technology Sales Head
Mirago is pleased to announce the appointment of Greg Caswell as it’s new Head of White Label Sales. Greg brings a wealth of experience and knowledge of the media industry having worked for national newspapers, magazine publishers, online publishers, ad sales networks and mobile media organisations.
Greg will be concentrating on targeting larger publishers and media sales networks, initially in the UK and Europe, who are looking for a bespoke online ad serving tool that can adapt to their requirements.
He commented “I am really pleased to be joining Mirago at this time. Mirago has a very robust, reliable and adaptable product that can be utilised beyond display ad serving to include performance metrics associated with keyword, contextual, pay-per-click and pay-per call advertising. Mirago has extensive experience in the PPC market in Europe and in providing ad platform technology solutions to online publishers. I am looking to extend the reach of this platform to new customers, in a variety of online sectors.
Keith Parrish, Managing Director at Mirago added “For some time now we have been looking for an individual with a very specific set of skills and experience to drive forward our white label ad platform sales. With his broad media sales background, Greg has the required skills and experience to successfully take sales of our white label services to the next level. Greg also brings a new perspective to Mirago which has traditionally been focused on PPC advertising. With our proven white label ad serving platform and Greg’s enthusiasm and drive we are confident of considerable success in 2009 and beyond.
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