media solutions

Mirago's media and telecom platform is built using a set of configurable modules which are integrated around common entities such as login, billing, administration and reporting areas.

The mix of functionality, rendering mechanisms and revenue models can be configured in accordance with the requirements of the publisher we partner with.

Some of the key features of the platform are listed below, but there are many more levels of detail which have been refined by listening closely to the requirements of advertisers, partners and account managers during the last 10 years.

performance based advertising

With ten years experience as a European search provider, our main system currently renders more than a billion sets of search and contextual results per month across our European partner network.

Our systems offer functionality including:

• Search, directory and contextual implementations
• PPC (Pay Per Click), tiered, CTR (Click Through Rate), run of network or impression based advert selection
• Textual, graphical or rich media advertising
• Full local search integration for geographic co-ordinates, post code mapping, proximity searches
• Advertiser management features including autobid, day parting, traffic selection, budgets, tailored reporting, keyword suggest, daily spend limits, broad match, exact match and negative keywords
• Back-office account management, administration and billing systems
• Bid management interfaces for the major tools used by agencies
• Powerful advertiser XML interface for multiple campaign management
• Multilingual advertiser and partner interface
• Syndicated partner feeds and login areas for partner reporting
• Specialist, high performance, replicated advertising servers
• Full integration with our telephony (Pay Per Call) products

Context Stream® Theme Analysis

Contextual theme analysis based on our own linguistic algorithms, is an integral part of the Mirago Media Platform but can also be provided as a standalone service for networks rendering their own advertising.

In that case the Network queries our service in real-time with the URL they want to contextualise. We render back a set of themes in the form of keywords and phrases, ordered (optionally) by commercial value. We will cache those themes and re-read the page periodically. The Network Partner can then render matched contextual advertising from their own advertising base using those keywords.

Context Stream® Theme Analysis process